M.A.C Cosmetics

Project: Canada Originals
The goal of this project was to showcase all of the M.A.C Cosmetic’s best-selling products that were made in Canada.
There wasn’t enough available footage of the products so I took on the challenge of 3D modelling, texturing, and animating all of the products from the Canada Originals line. I rendered + edited together the scenes to create the below videos which lived on social.

Beyond showing the different products in an engaging and exciting way, I had to be sure that the shade ranges of the various products was well represented

Project: Lunar New Year
While building this video to support M.A.C’s Lunar New Year collection launch, my team realized that there wouldn’t be time to do adequate photo/video shoots so I stepped in to 3D model, create the materials and animated scenes of the product to include in the campaign film.

Project: M.A.C Social Media Quick Clips
In an effort to have more engaging social media content and push best-selling products, I was asked to create a series of
looping product animations for both in-feed posts and IG stories. The clips below are a select few.

Project: National Lipstick Day
As a part of their Nation Lipstick Day promotion, M.A.C. wanted for there to be a video highlighting the features of the products they sought to offer in bundles and as promotional items for the “holiday”. I took to the task with editing, compositing, typography animation and motion graphics work.

Projects: Viva Glam 25th Anniversary + Dazzleshadow
In addition to social media, much of the video/animation work I did for M.A.C was geared toward/lived on in-store LEDs as well as OOH LEDs. The below are some examples of those that I was able to go out into the wild and capture.