Creative Direction + Motion Design
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Shiseido

Project: Essential Energy
The goal of this project was to highlight the hydrating effects of the product and lend to the ethereal feel that the Art Directors were aiming for with the campaign videos. There wasn’t enough time to do product photography/filming, so I was tasked with supplementing existing model footage with product animations. I handled the 3D modeling, texturing, lighting animation, + VFX to be added to the campaign video as well as clips that lived on social.


Project: RevitalEssence
The following videos were done in support of Shiseido’s REVITALESSENCE campaign. RevitalEssence was a brand new product at the time, and as such, had the largest suite of assets requested. The goal here was to build out a number of varied animations that were dynamic and fit the theme of “science.” I consulted on motion graphics, 3D animation, editing and storyboarding - below is a selection of campaign edits and short clips, all of which lived on different social media platforms.


Project: TechnoSatin Lip
The following videos were done in support of the Techno Satin campaign. The goal of this project was to connect the visuals with the name of the product, in support of its launch. I was tasked with creating 3D elements for the campaign videos as well as building video edits for social media purposes.


Project: Internal Sales Video Sizzle Reel
The challenge here was to create a video edit encompassing the company’s accomplishments in 2022 using dynamic typography and making use of various campaign and event footage + photos. The aim was to fit the year’s sales and growth data into a punchy, dynamic video to be shown at an internal sales meeting.


Project: Synchro Skin Foundation Teaser
This was one of my first projects with Shiseido. The ask was to tease out the shades available for the soon-to-be released Synchro Skin Foundation. This teaser was built out for Instagram where it served as the prelude to the product release.


Project: VFX/Animation Reel
This is a self-motivated compilation of animations and VFX done for various videos during my tenure at Shiseido.